Aa made to move barbie12/15/2023 ![]() ![]() "The movie has reached critical mass in a way that most movies don't really do anymore, especially in the age of streaming, when media is so fragmented," said Rupture Studio's Welch. The marketing blitz surrounding the "Barbie" theatrical release has been highly successful in putting the movie, and the eponymous Mattel doll, at the forefront of public consciousness. While Barbie has long had iconic status, there is no question the brand is in the midst of a resurgence. "The demand for these rooms exceeded our expectations," said Venus Lye, director of sales and marketing for the Grand Hyatt Kuala Lumpur, adding that the accommodations have also contributed to "a substantial boost in social media engagement." ![]() Targeted at children ages 4 to 11, it included Barbie-themed cabins as well as a variety of Barbie-inspired activities.Īnd in Malaysia, the Grand Hyatt Kuala Lumpur opened an entire floor of 14 Barbie-themed rooms in late 2021. Royal Caribbean International in 2012 partnered with Mattel to bring a "Barbie Experience" aboard its ships. The DreamHouse actually debuted on the platform in 2019 to commemorate the 60th anniversary of the Barbie brand.Ī Barbie-inspired suite debuted at the Palms Casino Resort in Las Vegas back in 2009 and at the Hilton Buenos Aires in 2014. The Curtis is among several travel brands that have offered Barbie-themed rooms over the years.Ĭhief among the Barbie-inspired stays has been Airbnb's bright-pink Barbie's Malibu DreamHouse vacation rental, which briefly reopened for reservations to commemorate the movie's rollout. "Barbie is cross-generational," Raudenbush said. It's also been a hit across a variety of age demographics. ![]() Lizzie Raudenbush, general manager and chief happiness officer for the Curtis, said the hotel's Barbie-inspired accommodation has always been in demand, proving particularly popular for special occasions like birthday or bachelorette parties. The Curtis, a 336-room Denver hotel known for pop culture-inspired themed rooms, has paid tribute to Barbie with a "hyper-themed" Big Hair accommodation since opening in 2007.Īmid the current Barbie craze, the Curtis is promoting a new "Come on Barbie, Let's Go Party!" package that includes a stay in the Big Hair room a Barbie beauty bar stocked with makeup brushes, a cream face mask pack and an eyelash curler a complimentary Pink Corvette Martini at the hotel's restaurant and bar and a Barbie-inspired music playlist. The one-bedroom accommodation is outfitted in plenty of pink and Barbie theming, with Barbie fans also granted access to special programming, including a terrace "pinknic." In Colombia, the Hilton Bogota Corferias unveiled what it says is the city's first Barbie-themed hotel suite, available for bookings through July 2024. The Circa Resort & Casino in Las Vegas hosted a Barbie "Dream Hotel" takeover this week, illuminating the property's 438-foot tower and six pools with pink light and launching a variety of themed activations, including Barbie-inspired cocktails. ![]() The Dream will also be hosting a Barbie-inspired party on July 29, inviting guests to walk a pink carpet upon arrival, with entertainment that includes a Barbie and Ken burlesque performance and costume contest. The sugar-rimmed concoctions include the Malibu Barbie Pink - made with coconut rum, grenadine and pineapple, cranberry and orange juices - and the Barbielicious, which blends vodka, pink lemonade and lemon-lime soda. Uniworld Boutique River Cruise CollectionĪt the Dream South Beach Miami, guests can enjoy special Barbie-themed cocktails all summer.If you can't stand the heat, go on a river ship One advisor told me that the nice thing about river cruises and the extreme heat waves in Europe is that travelers always have.Travel-related stress, deconstructed A survey explores why couples find their significant others to be so damn annoying when they vacation together.Finding the WOW factor in Portugal A new cultural district in Porto is a must for wine lovers.American enforces its addendum An AA lawsuit against a consolidator gives us important information about the airline's positions. ![]()
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